Clean up the look (gold grill and mohawk)…Check. Create a proposed condom line…Check. Appear on Dancing With The Stars…Check. Star in a Reality Show…Check. Check. Check.
It looks like Chad Ocho Cinco is making waves to ensure he stays top of mind off the playing field, making several moves that define his now refined brand. While his showboating end zone exploits have made him a fixture on ESPN Sports Center, he’s now making moves that keep him in play off the field.
Let the branding games begin! Let's start with the mocked up box of condoms with a tag line that said “Catch Everything Your Johnson Shoots”, then following that up with his stint on Dancing With The Stars. While other ballers have gone the Dancing With The Stars route (Jerry Rice, Emmitt Smith, Michael Irvin, Jason Taylor and Warren Sapp), Ocho Cinco has taken this exposure to another level.
Not to be out done by fellow player Terrell Owens, he is now starring in his own reality show, The Ultimate Catch where he selects from 85 (Ochenta y Cinco) women...(in Spanish Ocho Cinco is actually eight five, not eighty five).
Like it or not, Ocho Cinco has taken full advantage o f his end zone antics and expanded his audience, popularity and Q rating.
Will all this translate into a complete brand off the field? In today's reality show market, absolutely. Hey, it's been good for business so far...as long as he stays away from the grill.
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